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How to Write a Newsletter Article That Drives New Traffic to Your Website February 10, 2010 - 10:27:08
If you've got a website that's languishing for lack of traffic, you know you need to take steps to change that picture! There are a couple of ways you can leverage an hour's work, or less, into increased traffic and new visitors.
You've surely heard, 'content is king' in terms of your page rankings and the traffic that follows. Actually, you can realize a double benefit when you write a newsletter article and also post the article on your site.
When you write a newsletter article to distribute to all of your subscribers, be sure that the article is of good quality and provides your readers with information they can use. This encourages them to continue subscribing to your newsletter. It's always a smart idea to include a statement below your masthead, letting your readers know that they are welcome to pass the newsletter on (in its entirety) to anyone who also might be interested. Let's say you currently have 5000 subscribers. If just 2%, or 100 of your readers sent your newsletter on to a friend, you might easily gain 5 or 10 new potential customers in each edition of your newsletter. As you gain new subscribers, the possibilities for sales increases exponentially. Best of all, this is virtually free advertising.
Posting the article on your site adds to the content the spiders will be crawling on each pass. You can enhance your page ranking by placing the article on a page with highly targeted ads and sidebar information boxes which pertain directly to the content of the article. The search engines have developed some very sophisticated algorithms to 'read' your page, such that they deliver results to the searcher that is most relevant to their search.
You'll want to keep these points in mind when you write a newsletter article, as the rewards can be great! Let's look at an example to see how this strategy can work for you.
Let's say you own a crafts supply website, selling a variety of crafts supplies, kits and books. One of your products, embroidery kits, doesn't generate many sales. Perhaps it's because embroidery is an unfamiliar medium to many of your visitors. If you write a newsletter article on how to do five basic embroidery stitches, followed by some examples of what you might make with just these five stitches, you just might generate some enthusiasm for your embroidery products and gain some new customers.
Another excellent strategy that builds on this idea is to write a newsletter article series on a topic. You might even survey your readers in your newsletter to find out what they'd like to see in a future series. You'll be surprised at the number of people who will respond, adding to your knowledge of your market.
Once you've completed a series of newsletter articles, compile them into a downloadable e-book, or provide them as a free email course.
When you write a newsletter article, you're creating that buzz. You get plenty of exposure, new visitors, better page ranking and increased sales. It doesn't get any better than that!
- mrknowitall
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